WGU Labs partnered with Taylor McLemore to host the groundbreaking inaugural Human Potential Summit in October 2024. I created several multimedia assets to help drive crucial conversations about access in education.

Rising Talent Reel

I helped write the narrative, sourced the stock photography, created the motion graphics, and edited this video, designed to play on loop at WGU Labs’ booth. By design, it has no audio and advances slowly to give viewers the opportunity to read the text on the screen.

Persona Banners

These standee banners provided names, faces, and stories to represent the obstacles and opportunities of the Rising Talent demographic. I helped strategize with our researchers and marketing team to visually display their existing skills and where the strategic support of employers could fit into their growth. These banners were 24″ wide and 72″ tall, making them a standout focal point.

I also converted these banners to a landscape layout for use on the web.

Rising Talent Research Data Summary Flyer

This double-sided flyer served as a grab-and-go for visitors to learn more about our research and mission.